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Esther McVey, MP for Wirral West...

“Britain is facing a social crisis - the likes of which it has never seen before. Earlier this year the UK suffered the worst rioting in three decades. PROJECT UNDERDOG is an outstanding initiative. It gives a voice to the vast majority of youth of this country who have felt their voice has been lost amongst all the negative commentary and pictures the media had portrayed. Galvanised by the riots they have come together to help raise money and help rebuild their local communities."


Gordon Taylor, Chief Executive of the PFA...

"Inspirational leadership, integrity, respect and moral values have been seen to be lacking more recently in our society as shown by the recent riots but positive role models such as Jo Lloyd and her attempts to put something back and have a willingness to affect real change can be a benchmark for others in society. The PFA fully endorse this project to make a real difference.”


Bolton Captain and England Striker Kevin Davies...

“I was both astonished and appalled by the riots that took place up and down the country in August this year and the damage that they caused. As footballers we recognise that we have more responsibility than just turning up each week for a match - we take great pride in our ‘role model’ status and this is why we are supporting the ‘Project Underdog’ campaign and everything it stands for. Our fans and supporters were, undoubtedly, amongst those affected by the riots, they are the stars of tomorrow and we owe them a future.”


David Price, heavyweight boxer

David Price, heavyweight boxer, 2008 Olympic Medallist, 2006 Commonwealth Games Gold, 3 times ABA Champion and undefeated heavyweight prospect gets behind Project Underdog…"I am pleased to give my support to such a worthy cause, as I believe it's important to bounce back from these type of things, and work together in the face of adversity."


Chris Powell, Charlton Athletic manager

“I am more than happy to support this project and hope the single is the Christmas number one. It is great to see how young people came together following the riots earlier this year to create a project to help to build stronger, safer communities for everyone, everywhere. I have seen through the many community programmes here at Charlton the positive impact of engaging with young people through football, sport, music and other activities.”


Jonathan Pryce, Hollywood Actor

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